Raise your hand

To get attention, publish.

To get attention

…in a classroom, you raise your hand.

To get attention online, you publish.

Of course, a lot of people are publishing, so that's not necessarily the full answer. You can definitely be part of the noise.

But if you don't publish, then you definitely won't get noticed.

Speak up

First you have to speak up.

Then you have to speak up well, and often.

Or, you have to speak up in a smaller classroom.

If you publish within your large company, then you are more likely to get noticed because it's a smaller pond than the entire internet.

Does your company have an internal platform where you can share information, articles, and such? I know ours does, and that there are more and more platforms available. Yammer (Microsoft), Workplace (by Meta), and Google Workspace are probably the most popular, but there are many others. (I’m curious, what do you use?)

No matter what platform you use, the opportunity is available. And if there is no platform, then you can use email. Start publishing useful information in an email to all your friends, let them share it, and if others want to be added to your list they just send you a request.

But that’s just tactics.

A repeated message gets heard

The important point is that you are putting your ideas out into the world (your small corporate world) to see how people react. You may get some real supporters, but you also may get naysayers, or challengers. That’s good. Listen to them. Take into account their feedback.

But if they don’t have a reasonable foundation for contradicting your idea, then it’s not for them. And don’t waste time trying to convince them. Let your supporters do that.

And if you want to rise above the noise of other publishing within your company, publish more often than is usual. And use different mediums, text, video, audio.

What if you posted something every day? What if it was a video?

They’ll notice

People will begin to notice.

You’ll get attention, especially within a corporation, it’s a small pond.

Then, you’ll be on your way to starting a movement.

But there’s more.