Find the Others

People like us do things like this.

Let’s talk

You know what to do.

The same principles for gathering an audience out on the internet are the same within a large corporation.

Do something worth talking about. Talk about it. Then give others a way to share your story.

Don't get stuck at the first step. Doing something worth talking about could mean writing about an idea worth talking about. Or sharing evidence that an idea might be worth pursuing.

If you have an idea worth talking about, then by all means, do.

Find them

Do you know why?

So you can find the others.

When you speak up, sure, you'll find the naysayers, all those who take the easy path and criticize your idea, telling you why it won't work.

But you'll also find those who believe: People who agree with you, who think the idea is worth pursuing and are willing to support whatever effort you create.

That's the main purpose of publishing, or raising your hand:

To find those who agree and create a relationship with them.

Whoever comments or gives you positive feedback, send a one-on-one message thanking them for being part of the movement. This will start a conversation.

And how do you make friends? Have a lot of conversations.

Connect people

When you have a lot of friends and you connect them to each other, then you’re creating a community.

Communities have power. They are stronger than any one individual. And when they have a message to share, people listen.

Movements are started by people.

Find your people.

And then help them understand the rallying cry.

Because you won't be the only one declaring it.

Not if you want to start a movement.